If you’re looking to take your social media marketing real estate game to the next level in 2024, then you’ll ♥ this guide. You’ll learn advanced social media strategies, including how to leverage Instagram stories & Facebook Live.
You’ll learn:
Plus download the guide for these additional free resources:
From AI to VR and AR, there’s never a dull moment in real estate marketing. Here are some predictions for 2024. Implement one or more of these in the coming year to increase efficiency and stay on top of the latest technology trends.
🤖 Continued use of AI & chatbots to handle routine tasks
While ChatGPT can write listing descriptions, social media posts, blogs, scripts & more, it can also create personalized marketing campaigns:
Get the chatbot to ask individual questions about how you do business (e.g. your marketing, messaging, areas you specialize in).
Then ask for a marketing plan for your different audiences, including the different channels (social media, email, print, etc). Tweak as needed.
Don’t put all your eggs in the TikTok basket.
The RESTRICT Act, introduced in March of 2023, gives the Secretary of Commerce the authority to ban TikTok.
As of November 2023, more than 2 dozen states have banned TikTok on government-issued devices.
While the ban in Montana that would prevent TikTok from operating in the state was recently halted by a judge, the efforts to restrict TikTok access aren’t going anywhere.
🥽 Increased Use of VR & AR to Take 360° Tours to Another Level
Often available through a smartphone, VR & AR tours allow potential buyers to tour a property from the comfort of their own homes.
Example of using AR to design interior
🎥 Content Marketing Remains King - With a Focus on Video
Videos capture attention right away & help build trust with your audience—what you see is what you get.
And algorithms favor video and are becoming more interest based. 👨💻 So focusing on localized videos—businesses, amenities—will increase the chances your videos are shown to people in your target area.
Paid social media advertising and influencer collaborations will see a growing importance.
A strong digital presence will continue to be a must:
Social Connect offers done-for-you social media marketing + automated nurture to help you convert more leads
With 2 billion active monthly users1 and one of the highest engagement rates of any platform2, there's a lot of potential to build your brand on Instagram. Here are some best practices.
Here are a few tips to make your posts stand out:
Looking for inspiration? Canva is a great free tool that includes tons of free templates.
Real estate post templates in Canva
Keep your friends close, your tech-savvy competitors closer. First, check out their content and see if yours is comparable. If not, up your content game. Once you’re confident your profile is just as good or better, follow their followers!
The result? You'll draw attention to your own profile, and since you took the time in step 1 to make sure your content is the bomb 💣 many of them will follow you back!
58% of people are more interested in a brand after seeing it in Stories3. We're curious & don't want to miss what's being shared. FOMO + bite-sized content = a must-have part of your social media strategy. Some tips & ideas:
Source: Nicole Mickle
With nearly 3 billion active users today4 and an average of 29.7 minutes spent per day5, Facebook is a part of our daily lives. Here are some tips to get the most out of this popular platform.
Going live on Facebook is free, interactive and engaging! Here are some ideas:
Regularly engaging and offering value will help you stand out. Here are some best practices:
Not all targeting is lost for Facebook ads. While Facebook applies additional targeting limitations to housing ads—location, age, gender, etc—these don't apply to tips related to home ownership or home buying. This is great news for your brand awareness campaigns! Target your audience to your ❤️'s content with educational and helpful ads to build your brand.
Special Ad Categories in Facebook
While Facebook and Instagram lead the pack in numbers, don’t forget about LinkedIn—it just quietly passed 1 billion users6. Here are a few reasons to invest time in this platform:
🎯 Jason Cassity
Psst, remember when we said video + localized content = king? 👑 Jason does a great job of this on his Instagram account. He also tags the restaurants for shares + reach and encourages engagement by asking his audience for their 2 cents. See @jasoncassity for more.
🎯 Chad Carroll
Chad's profile features high-quality videos and images, complemented by captivating lifestyle visuals that have you imagining yourself on a Gulf beach or enjoying the view of downtown Miami. See @chadcarroll for more.
🎯 Eric Simon
Humor always wins, and so does consistency. “The key to surviving real estate.” 🔑
While the Broke Agent is hilarious with its industry-specific memes, Eric said it was consistently posting to his feed & story every single day that helped him grow this account. See @thebrokeagent for more.
And that's all there is to it! With these best practices you'll be well on your way to mastering real estate social media marketing in 2024. Plus don't forget to download the guide for additional free resources, including social media post ideas and accompanying descriptions, complete with hashtags, you can just copy & paste. 👇
1, 4, 7 – Statista
2 – Neil Patel
3 - Instagram
5 – Backlinko
6 – TechCrunch